What it takes to deliver

Explainer Video - “What it takes to deliver” (Shipwell)

The Challenge: Develop a compelling, 2-minute video differentiating Shipwell from other TMS, Visibility, and freight Broker solutions in the marketplace. 

Audience: Mid-market level Shippers, curious about new supply chain tech.

Key insight: My mid-market business is outgrowing our existing shipping technology, and I need a simple, scalable solution that maximizes speed to value.

My Role: I worked as Creative Lead with Shipwell’s internal marketing team and agency. In this role I sourced the agency, provided creative direction, brand guidelines, and detailed reviews of concepts, scripts, storyboards, final videos, and cutdowns to ensure the video was on brand, true to the product, and to the brief.

Application

The video was launched using a multi-channel campaign approach using full and cut-down versions of the video above.

• 3x organic social media ads

• 8x Google/Youtube Ads

• 8x Linkedin Ads

• 8x Facebook Ads