Brand Video - “Join the Shipping Evolution” (Shipwell)
The Challenge: Develop a compelling, 30-second video unveiling the brand’s new tagline “Join the Shipping Evolution” to differentiate Shipwell from other TMS, Visibility, and freight Broker solutions in the marketplace.
Audience: Mid-market level Shippers, curious about new supply chain tech.
Key insight: My mid-market business is outgrowing our existing shipping technology, and I need a simple, scalable solution that maximizes speed to value.
My Role: I worked as Creative Lead with Shipwell’s internal marketing team and video agency. In this role I sourced the agency, provided creative/graphic direction, brand guidelines, and detailed reviews of concepts, scripts, storyboards, final videos, and cutdowns to ensure the video was on brand, true to the product, and to the brief.