Digital Ad Campaign - “Low-cost TMS Trap” (Shipwell)
The Challenge: Develop a top-of-funnel campaign that includes 2 visually conceptual ads to promote a white paper on the topic of why you should not invest in a low-cost TMS. This is an awareness campaign that will help position Shipwell as experts in the transportation technology space as well as help educate our target audience.
Audience: Mid-Market level shippers in need of new transportation management software.
Key insight: I’m looking at TMS providers, but I’m unsure the difference in value between the higher-cost and lower-cost options. I need help understanding the difference.
My Role: I worked as Creative Director and Campaign Manager to develop and manage a multi-channel campaign. In this role I developed a creative brief and worked closely and collaboratively on concept designs and copy with Shipwell’s designer and copywriter.
Application
Once concepts were approved, we built out designs for the white paper’s landing page, marketing emails, and paid ads.
